Sales leadership
Building sales organizations, mentoring managers and developing teams focused on long-term results.
SALES LEADERSHIP · CHANNEL DEVELOPMENT
Mato
Adžić
Manager of Alternative Sales Channels
I lead the development of alternative sales channels and sales organizations, with a focus on people, business processes and sustainable growth.
Sales leadership
Channel development
Business analytics
Digital transformation
01
ABOUT
Clear strategy. Great people. A culture of accountability.
For more than a decade, I have built my career in sales, sales management and business development. I began my professional journey at Hrvatski Telekom, where a range of sales and leadership roles gave me experience in customer relations, people development and team leadership.
Today, as Manager of Alternative Sales Channels at Croatia osiguranje, I am responsible for developing alternative sales channels, improving business processes and developing a multi-level sales organization. My particular interests include people development, business analytics, digital transformation and the use of artificial intelligence in business processes.
02
AREAS OF EXPERTISE
Channel development
Planning, developing and optimizing alternative sales models with an emphasis on efficiency and customer experience.
Business analytics
Using data and analytical tools to improve decision-making and develop business reporting systems.
Digital transformation
Applying new technologies, automation and artificial intelligence to the development of business processes.
03
EXPERIENCE
2023 — present
Croatia osiguranje d.d.
Manager of Alternative Sales Channels
Developing alternative sales channels, leading sales organizations and improving business processes with an emphasis on sustainable growth, quality and operational excellence.
2021 — 2023
Croatia osiguranje d.d.
Head of Telesales Channel
Leading the telesales organization, developing sales activities, optimizing processes and building sales teams.
2016 — 2021
Hrvatski Telekom d.d.
Team Leader / Group Leader
Leading sales teams, developing employees, monitoring business performance and continuously improving sales processes.
2012 — 2016
Hrvatski Telekom d.d.
Other sales roles
Progression through several sales and customer-facing roles, gaining experience in sales, customer support and work with business customers.
04
CURRENT FOCUS
LD
Developing managers and sales teams through mentoring, coaching and continuous learning.
CX
Improving customer experience through the optimization of sales processes and alternative sales channels.
AI
Exploring the use of artificial intelligence in sales, analytics and business process automation.
BI
Creating Power BI solutions for monitoring business performance and supporting decision-making.
05
SELECTED INITIATIVES
CHANNELS
Developing alternative sales models
Designing and improving sales models that connect people, processes and customer needs.
DATA
Business reporting
Creating clear Power BI solutions that support performance monitoring and better business decisions.
CUSTOMERS
Customer experience
Improving sales and after-sales processes to create a simpler and stronger customer experience.
PEOPLE
Developing leaders and teams
Mentoring, coaching and building accountability within multi-level sales organizations.
06
PROFESSIONAL VALUES
People
The foundation of every successful organization.
Data
The foundation of sound business decisions.
Growth
Continuous learning and improvement.
Leadership
Creating an environment in which others can succeed.
07
BEYOND WORK
Movement, new places and room for clearer thinking.
I most enjoy spending my free time on long walks, running and travelling. I believe that balance between professional and personal life supports clearer thinking, better decisions and long-term personal growth.