Sales leadership
Building sales organizations, mentoring managers and developing teams focused on long-term results.
SALES LEADERSHIP · CHANNEL DEVELOPMENT
Mato
Adžić
Manager of Alternative Sales Channels
I lead the development of alternative sales channels and sales organizations, with a focus on people, business processes and sustainable growth.
Sales leadership
Channel development
Business analytics
Digital transformation
01
ABOUT
Clear strategy. Great people. A culture of accountability.
For more than a decade, I have built my career in sales, sales management and business development. I began my professional journey at Hrvatski Telekom, where a range of sales and leadership roles gave me experience in customer relations, people development and team leadership.
Today, as Manager of Alternative Sales Channels at Croatia osiguranje, I lead a multi-level sales organization of approximately 100 people across several locations. I am responsible for developing alternative sales channels and improving business processes, with a particular interest in people development, business analytics, digital transformation and the use of artificial intelligence in business processes.
02
AREAS OF EXPERTISE
Channel development
Planning, developing and optimizing alternative sales models with an emphasis on efficiency and customer experience.
Business analytics
Using data and analytical tools to improve decision-making and develop business reporting systems.
Digital transformation
Applying new technologies, automation and artificial intelligence to the development of business processes.
03
EXPERIENCE
2023 — present
Croatia osiguranje d.d.
Manager of Alternative Sales Channels
Developing alternative sales channels, leading sales organizations and improving business processes with an emphasis on sustainable growth, quality and operational excellence.
2021 — 2023
Croatia osiguranje d.d.
Head of Telesales Channel
Leading the telesales organization, developing sales activities, optimizing processes and building sales teams.
2016 — 2021
Hrvatski Telekom d.d.
Team Leader / Group Leader
Leading sales teams, developing employees, monitoring business performance and continuously improving sales processes.
2012 — 2016
Hrvatski Telekom d.d.
Other sales roles
Progression through several sales and customer-facing roles, gaining experience in sales, customer support and work with business customers.
04
FOCUS AND INITIATIVES
My current focus is on developing sales channels, improving performance management and creating systems that make work easier for people. These initiatives show how I translate that focus into practice.
LDPEOPLE
Developing leaders and teams
Developing managers and sales teams through mentoring, coaching and continuous learning.
IN PRACTICE
Mentoring, strengthening accountability and building independence across multi-level sales organisations.
CXCUSTOMERS
Customer experience
Improving customer experience through the optimisation of sales and post-sales processes.
IN PRACTICE
Designing simpler processes that connect the needs of customers, employees and the sales channel.
AITECHNOLOGY
Applying artificial intelligence
Exploring the use of artificial intelligence in sales, analytics and business-process automation.
IN PRACTICE
Identifying practical opportunities where AI can accelerate work, improve decisions and reduce manual tasks.
BIDATA
Managing through data
Creating Power BI solutions for monitoring business performance and supporting decision-making.
IN PRACTICE
Developing clear reporting that turns data into priorities and timely management decisions.
05
OUTSIDE WORK
Movement, new places and space for clearer thinking.
I most enjoy spending my free time on long walks, running and travelling. I believe that balance between professional and personal life supports clearer thinking, better decisions and long-term personal growth.
INSIGHTS FROM PRACTICE
Ideas and experiences worth putting into words.
Articles on leadership, decision-making, sales and working with people.
A good result does not always mean a healthy team
A target can be achieved while the same people carry the result, pressure builds and the way of working becomes difficult to repeat.
Read articleThree things I would tell my 25-year-old self today
Patience, the right priorities and less need to prove myself are three things I would tell my 25-year-old self today.
Read articleI rarely make my best decisions in a hurry
A first reaction can be honest, but a good decision requires checking the facts, taking a step back and clearly assessing the next move.
Read articleView all insights
All articles in one place, grouped by topic.
CONTACT
Let’s talk.
I am open to exchanging experience in sales leadership, channel development, business analytics and the transformation of sales organisations.